CSS animations is something that most website owners know they want to incorporate in their websites. However, most people don’t know how to do it right. Having the right kind of animations is one way of creating a delightful user experience. But there’s obviously a lot more that goes into it for a delightful experience.
And while many designers simply slap together animations to see what works, the sad reality is that most customers will hardly give your website a second glance if they have a bad user experience. That being said, it makes absolute sense that website owners learn how to use CSS animations more effectively.
The bottleneck tough is figuring out how to use CSS3 animation. This can be a lot like trying to find your way out of a maze. And if you have no idea how to go about it, it can desperately trickle down to trying everything blindly until you get that one thing that somehow works. This can be a daunting task!
But there’s help to be had. In this blog post, we try to loop you into the practicalities of the use of CSS3 animation for delightful user experience.
Sound good? Let’s dive right in.
How to Use CSS3 Animation for Delightful User Experience
Define the Purpose/ Objective
In order for animations to be successful, they have to have a clear purpose. Basically, what this means is that you need to identify what you want to achieve with your animation. (Don’t just incorporate copyscan animations because other web designers are using them.)
This includes defining whether you just want to put a visceral image into peoples’ minds or keep them interested during loading time. Another purpose of using animations could be to introduce a product in a more catchy and exciting way. But remember, if the context is to introduce a product, the animation should explain exactly what your product does and what the value is.
In defining the purpose of the animation you also need to define whether you want to incorporate cool CSS button animation to your call to action button. You can also use CSS hover animation to make it easier to change property values smoothly.
Pay Attention to Speed
People often make the mistake of thinking that speed is all about loading time. Sure nobody wants to wait for ages for a web page to load. In fact, according to a survey conducted by Akamai and Gomez, 47% of people expect a website to load in less than three seconds.
Anything beyond that and they will exit your web page no matter how good of a website it is. However, it’s not just loading time speed that matters. Animation speed also plays an important role in as far as user experience is concerned. For example, animations that are too fast can make visitors feel uncomfortable. And if your animations are too slow, the visitors will feel like they are losing control. If you want your visitors to have a better experience, try moderation. Not too fast or too slow but just right.
Tell a Story through the Animation
If you think about it animation is an immersive format. Not to mention it always feels like it’s part of a bigger story. So, it’s not just enough to use animations to tell people that your blenders can blend or that your smart watches are intuitively designed. You need to tell a story. The animation should in the very literal sense contribute to the overall message you’re trying to convey. If you want to enhance the user experience, think through every aspect of your business and everything it stands for so that you can design an animation that contributes to the overall message you’re trying to convey.
Focus on Movement Not the Code
The third secret, which isn’t really a secret, is to focus on movement.
You’re probably already aware of how important codes are. However, they can also take away some subtle aspects of your animation which are quite important.
Let’s zoom out a little and think about why you wanted to use animations in the first place. A major goal will most likely be to improve your web visitors’ user experience. But focusing on codes rather than movements might lead to fake movements instead. For delightful user experience, focus on movement first and then move on to the code.
Make it Subtle
Creating a delightful user experience is all about simplicity. It’s more about ensuring that movements happen naturally so that they can achieve the desired results without being too distracting. To make your animations more natural, you can use image slider animations and other simple but cool CSS animations. Don’t get me wrong. This doesn’t mean that you can’t use advanced CSS3 animations. You can. But ensure that movements happen naturally.
The other thing you need to bear in mind is that animations need to be realistic. The actions and interactions in your animations need to mirror reality and not just look like they are a pulled out from a fiction movie.
Hopefully, these tips have given you some insight on how to use CSS3 animation. These are things that are often overlooked and can lead to bad user experience. Follow these tips and your visitors will be sure to have a more delightful user experience and keep coming back for more!